Social networking has always been the key to success in any sales endeavor.
It didn’t matter if you were selling chocolate, airplanes or ideas… the reality is ‘who you know’ and what they know of you! The more folks you knew and the stronger the ‘relationship’, then the greater likelihood you would find a ‘buyer’ for whatever it was you were selling.
The reason for the value of social connectivity is simple. People offer loyalty to the ideas of other people and to specific people… not to non human entities. For example, you are more likely to fail to remember to return something to the library than you would be to a friend, This is certainly not rocket science, but the importance of connectivity is something always underestimated by many people as they pursue their own personal goals.
Recently, we joined our daughters on two separate on-line sites ; “MySpace” and “Facebook”… there are other sites, but these were the ones they pointed out to us. Our interest was not in networking, per se, but to study the phenomenon. Kristin pointed out that one ‘Dive’ shop (Scuba) keeps a list on one of these sites to let divers know about upcoming events.
Karen has found a home on “Facebook” as it appeals to those currently in school… whereas Kristin likes “My Space” as it appeals to those past college. It is a place for meeting old friends and getting acquainted with new ones…. and keeping in touch with groups that share your interests.
Old ways with a new twist.
Roger Freberg