Yahoo’s “Shine” …. doesn’t. That’s it in a nutshell.
Now, I fully realize that this is a site that is geared toward women between the ages of 24-54 and nearly 40 million of them… but it just seems like a grown up version of the “Miss Bimbo” site that created so much controversy in Britain.
Now, although I understand the marketing angle going on here, I can’t get my arms around the idea that we are really building on a ‘separate but equal’ theme… whereby, women can spend their lives on this site, read, buy stuff, check their email and never leave. It sounds all too close to those ‘girl’s only’ clubs and schools that seem to benefit no one… including the girls who suffer them.
As a father of three daughters, I have tried to help my daughters prepare for the world by keeping them involved and compete at the ‘A’ standard with accomplished men & women, rather than staying in some minor females-only league.
Yes, men and women are different. However, to compete successfully in the world, we must look at it honestly away from the comfort and security of gender segregation that sites like “Shine” present.
To truly ‘shine’, one must be in ‘the mix.’
Roger Freberg
Laura and I don’t often have an opportunity to get on down to Los Angeles… but when we do it is always fun to stay over by USC and catch a game or a film on campus. There is always something to do.
