Desktop Psychology

Laura and I at the Ronald Reagan Ranch!

I always have found it a window into someone’s world to see what they place on their desktop. I am sure there is an entire Psychology surrounding the choices people make from the simple to the complex and the impersonal to the very intimate.

For me, what I place on my desktop has got to make me smile.

My desktop has had pictures of family, our travels, family events of significance, and great cuisine we’ve made. The common variable in all of this…is… family.

The picture above is of Laura and I at the ranch of Ronald and Nancy Reagan.

It makes me smile.

Reagan Foundation
Schoolhouse for Reaganism
Rancho Del Cielo

Roger Freberg

Yes, you can see if they are into “WOW” and what they feel are important quick links.

A Cal Poly Professor visits Ronald Reagan’s Ranch!

the Ronald Reagan Ranch

This past weekend, we were given an opportunity to visit Ronald Reagan’s California Ranch nestled in the hills above Santa Barbara.

While at the Reagan Ranch Center we had an opportunity to meet some of the people responsible for putting the site together, along with one of the key donors. Five wonderful meals later ( prepared by ‘Stan’ the caterer) we headed back to home in San Luis Obispo.
CLICK here to watch Laura’s Presentation

Interesting, informative, thought provoking and entertaining… it was a great weekend.

Roger Freberg

the PRICE of a loaf of bread?

what am I gonig to do when a loaf of bread costs $1600?

An interesting article entitled “Load up the Pantry” in the Wall Street Journal by Brett Arends half jokingly asks America to start ‘hoarding food.” His logic is based on the fundamental principles of price/demand and supply.

“The latest data show cereal prices rising by more than 8% a year. Both flour and rice are up more than 13%. Milk, cheese, bananas and even peanut butter: They’re all up by more than 10%. Eggs have rocketed up 30% in a year. Ground beef prices are up 4.8% and chicken by 5.4%.”

Why is this happening one might ask? The answer is fairly straightforward:

“The main reason for rising prices, of course, is the surge in demand from China and India. Hundreds of millions of people are joining the middle class each year, and that means they want to eat more and better food.

A secondary reason has been the growing demand for ethanol as a fuel additive. That’s soaking up some of the corn supply.”

Looking at the Consumer Price index, the ever increasing price of food and energy has been driving the index upward, in spite of significant declines in areas like apparel. In the last 3 months (ending Mar 2008), food prices have started to increase faster than their 12 month historical trend. Energy still remains far and away the biggest affect on the Consumer Price increase moving at an annual rate of 17 percent.

One of the real changes in a global marketplace is that shortages are a genuine concern, everywhere. Looking at the price of wheat over the past few years gives anyone a chance for pause. Some predict that this could continue for decades. On the bright side, investors looking at a market in which profitability is virtually assured are moving assets into the agricultural and select consumer food arena.

So, what and how should we buy? Clearly, nonperishable items are best , also products that are likely to be affected most by increased transportation costs. Some examples:

Canned goods
imported foods (pasta, condiments, wine)
Grains and Cereals
Paper products (computer paper, paper towels, etc.)

Of course, energy efficient freezers stuffed will seem golden if a turkey ends up costing $300.

Since the double digit inflationary period of the late ‘70’s, the best financial advice has been to keep your fixed costs low (mortgage/rent, car payments, utilities) in order to have enough cash to cover the ever increasing variable costs in one’s life (energy, food, entertainment, travel, and unforeseen expenses).

It’s an old formula that works in inflationary environments, like the one we are in right now.

Roger Freberg

Delicious Recipes from Africa

AfriChef and his recipes!

Michael Tracey is a South African who loves the many and varied cuisine of Africa. On his site and in his e-book (available on-line), Michael produces some of the familiar and unusual. Check it out!

From the site:
“Some of the recipes contained in the Afri Chef African Recipes cookbook are the same as those eaten and enjoyed by Africans many years ago. Except in limited instances, where fresh vegetables have been substituted by canned, these African recipes stay true to the originals…”

Roger Freberg


Western Women’s Conference 2008

Western Women's Conference 2008Laura and I have enjoyed attending each others functions, although lately, Laura’s level of ‘activities’ has bumped upward significantly.

It’s still fun to see the ‘other half’ in action.

Laura will be speaking at this year’s Western Women’s Summit being held at the Reagan Ranch Center. Although I haven’t seen her presentation, I am sure it will be entertaining.

Part of the appeal to me will be a tour of “Dutch’s” Ranch and that should be fun.

Clare Boothe Luce Policy institute is sponsoring the event. Clare Boothe Luce was certainly interesting in her day, here are a few quotes that amused me:

I don’t have a warm personal enemy left. They’ve all died off. I miss them terribly because they helped define me.

Nature abhors a virgin — a frozen asset.

There is nothing harder than the softness of indifference.

Love is a verb

No good deed goes unpunished

Because I am a woman, I must make unusual efforts to succeed. If I fail, no one will say, “She doesn’t have what it takes.” They will say, “Women don’t have what it takes”

Roger Freberg