One of the things we do when we travel is to take a little of ‘Jenny Craig’s Cuisine” with us… so our search for great cultural dining experiences doesn’t hurt our scale to much. One by one , our favorite Jenny Craig items have been or are being discontinued. Hopefully, Jenny Craig won’t look too much like Weight Watchers when it is all done.
Nestle’ bought Jenny Craig some time ago, and they have certain expectations which is fine. But, I tend to think that what made Jenny Craig’s success was the food. Frankly, it’s just better than the other diet food out there. So, when we heard that ‘Complete Start’ cereal was being discontinued, we went in to buy cases and order more… but we also are looking at making our own based on the original formulation.
I wrote about deconstructing Complete Start some time ago.
Sometimes in acquisition, the parent companies forget what made another company memorable. In the meantime, we are studying what we like to use for ‘maintenance.’